Since 1966, we cultivate with craftsmanship and care.
Family in
the greenhouse
From then to now
A (genuine) family business
HG Fruit is a genuine family business from West Brabant, run by Charlotte and Niels Huijsmans. Our grandfathers started fruit cultivation in the 1960s in Kruisland and Nispen. In Kruisland, the focus was on apples from 1991 until we fully transitioned to strawberries in 2014, just like at our location in Nispen. With over 40 years of family experience, we now cultivate in raised beds, in a controlled growing environment. This way, we deliver reliable quality every season, with the same down-to-earth pride.
Passion for flavor
You can taste the care that goes into cultivation. We select varieties based on flavor and shelf life, manage growth with climate, light, and irrigation, and only harvest what is truly ripe. After that, it’s quick: cooling, sorting, and packaging to maintain the quality as we intend it. The best part is seeing our strawberries in the supermarket and thinking: wow, those come from us. We share that pride every day with the entire team, from cultivation to packaging. And we continue to learn, together with growers and partners, so that each season improves.
Work that builds up
At HG Fruit, you don’t just work for a salary; you work towards a future. Many colleagues come from Poland, Romania, Bulgaria, and Ukraine. Here, they earn well, and at home, they can build a life, sometimes even a house. We help you find your way, arrange good housing, and ensure a safe workplace. Our accommodations are gas-free and are heated with residual heat from the cooling systems. You address each other informally, and even the owners are among the people. This way, working here quickly feels familiar.
Strong plant mix
Healthy plants don’t come from “quick tricks.” Just like with people, preventive care works best. We provide the plant with the right nutrients, a stable climate, and a clean growing environment, so it effectively puts on an extra thick coat. This makes it resilient and reduces our need for inputs. We work with our own ecosystem and use beneficial insects, such as predatory mites, to keep pests in check. We reuse water and substrate as efficiently as possible. This is better for nature and for the strawberry.